Device and Network Advance Options for Mobile Targeting Now in Adwords

Posted by Kupr in ppc

In a previous post, I discussed the reasons behind why Google has entered the mobile market, with a conclusion around allowing more people being able to access their sponsored links within Google Search. Well carrying on from that theme, Google have recently announced that within the Adwords Campaign settings, you can now select which type of mobile handset to target and also on which networks.

it is more than clear that Mobile features heavily on Google’s strategy for 2010 and beyond.