Is Quality Score the Most Important Search Metric?

Posted by Kupr in Online Tools, ppc

I’ve just been reading an article in Search Engine Land by Josh Dreller, introducing a new search tool called SpeedPPC, who’s key selling point is focused on building out ad groups to maximise quality score.
SpeedPPC works by the user uploading a list of core keywords and also applying some keyword

Search Engine Desktop Tools

Posted by Kupr in ppc

Just read this interesting article on search engine land regards the search engine desktop tools.
http://searchengineland.com/inside-the-big-3-search-engine-marketing-desktop-editors-38660
Unsurprising that Google Adwords Editor seems to be the clear winner here. Not only was it the first tool to market, but has far and away the best functionality of the three.
I remember when I

Mobile Adwords

Posted by Kupr in mobile, ppc

A paid search account is a 24/7 activity. Just because you leave the office at the end of the day, and prefer not to work at the weekend, doesn’t mean that you aren’t spending budget or driving sales out of office hours.  As a consequence this can lead to account

The Eyjafjallajoekull Volcano in Iceland and the Web

Posted by Kupr in Social Media

With the dramatic eruption of the Eyjafjallajoekull volcano in Iceland, there has been a lot of media coverage, not to mention thousands of travellers stranded around Europe and other parts of the globe.  What is interesting though is how social media is really coming into it’s own through events like

Beware Google Phishing Attacks

Posted by Kupr in Online Tools

A client of ours was recently a victim of a phising attack. An email was sent to them indicating that their Adwords account had stopped running and that they should verify their account to get things up and going again.

Unfortunately the client fell for this and entered their Google

Foursquare vs. Please Rob Me

Posted by Kupr in Online Tools

If you’re like me, and have a smart phone, and are interested in services like Twitter, then you might be aware of a website called Foursqure. Foursquare uses a feature known as geo-location and enables you to ‘check-in’ at your location. The Foursquare application uses either your GPS

Will the iPad Spark Affiliate Links in eBooks?

Posted by Kupr in media, tracking

With the launch of the Apple iPad, is there an opportunity to add affiliate links into ebooks?

Device and Network Advance Options for Mobile Targeting Now in Adwords

Posted by Kupr in ppc

In a previous post, I discussed the reasons behind why Google has entered the mobile market, with a conclusion around allowing more people being able to access their sponsored links within Google Search. Well carrying on from that theme, Google have recently announced that within the Adwords Campaign settings,

Why Have Google Entered The Mobile Phone Market?

Posted by Kupr in Online Tools, media, mobile, ppc

As Google are mainly an internet company, you may well ask why have they entered the mobile market, which is undoubtedly a competitive, and dynamic industry.

iPhone vs. Android

Posted by Kupr in Poll, mobile

If you follow any kind of tech news, you cannot have failed to of heard about the lunch of the much awaited Google Nexus One mobile phone.
A couple of us have been using Android based handsets in the office now for a good number of months, and overall the Android