Why Gowalla is Better than Foursquare

Posted by Kupr in Social Media

Foursquare seems to be in the industry press almost everyday at the moment and a browse of sites such as Mashable and TechCrunch would yield a good array of posts and comments on this rising star. Most notable are two of the latest related news items. Firstly, Facebook have

Google’s Shopping Spree

Posted by Kupr in media

Google has a long history of being pretty prolific in acquiring existing businesses. On the whole these are positive acquisitions that have instantly led to Google gaining specific knowledge and technology with which to further develop product solutions. Probably the most high profile transaction would be of youtube

The Yahoo! and Microsoft Search Alliance

Posted by Kupr in ppc

Found this nice little video ‘promoting’ the upcoming merging of Yahoo! and Bing search also known as the Search Alliance.
If you missed what’s happening here, more info can be found at www.searchalliance.com

Company Info
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CrunchBase Information

Yahoo!

Microsoft

Information provided by CrunchBase

Is Quality Score the Most Important Search Metric?

Posted by Kupr in Online Tools, ppc

I’ve just been reading an article in Search Engine Land by Josh Dreller, introducing a new search tool called SpeedPPC, who’s key selling point is focused on building out ad groups to maximise quality score.
SpeedPPC works by the user uploading a list of core keywords and also applying some keyword

Search Engine Desktop Tools

Posted by Kupr in ppc

Just read this interesting article on search engine land regards the search engine desktop tools.
http://searchengineland.com/inside-the-big-3-search-engine-marketing-desktop-editors-38660
Unsurprising that Google Adwords Editor seems to be the clear winner here. Not only was it the first tool to market, but has far and away the best functionality of the three.
I remember when I

Mobile Adwords

Posted by Kupr in mobile, ppc

A paid search account is a 24/7 activity. Just because you leave the office at the end of the day, and prefer not to work at the weekend, doesn’t mean that you aren’t spending budget or driving sales out of office hours.  As a consequence this can lead to account

The Eyjafjallajoekull Volcano in Iceland and the Web

Posted by Kupr in Social Media

With the dramatic eruption of the Eyjafjallajoekull volcano in Iceland, there has been a lot of media coverage, not to mention thousands of travellers stranded around Europe and other parts of the globe.  What is interesting though is how social media is really coming into it’s own through events like

Beware Google Phishing Attacks

Posted by Kupr in Online Tools

A client of ours was recently a victim of a phising attack. An email was sent to them indicating that their Adwords account had stopped running and that they should verify their account to get things up and going again.

Unfortunately the client fell for this and entered their Google

Foursquare vs. Please Rob Me

Posted by Kupr in Online Tools

If you’re like me, and have a smart phone, and are interested in services like Twitter, then you might be aware of a website called Foursqure. Foursquare uses a feature known as geo-location and enables you to ‘check-in’ at your location. The Foursquare application uses either your GPS

Will the iPad Spark Affiliate Links in eBooks?

Posted by Kupr in media, tracking

With the launch of the Apple iPad, is there an opportunity to add affiliate links into ebooks?