I’m not a journalist, and certainly not a wordsmith, but I do have a passion for the internet and marketing. So in this blog I share my thoughts on various aspects of digital marketing, advertising and social media. At times I’ve been called a geek, but remember in this technology driven age ‘Geek is Chic’.
Taking my interest in QR codes a little further, I’ve added a new QR News page on this site, which displays recent stories related to QR codes. I’ve used the curation website, storify to do this, which if you’ve not seen it yet, is worth checking out. The system is still in beta, but you [...]
Tweet Facebook’s world domination marches on. There are now reports that they have tipped over 600m users world wide, and most people will have seen the statistic that if Facebook were a country, they would be the 3rd largest by population. There’s a wealth of impressive stats for Facebook that can be trawled though and [...]
Tweet Much has been said in the industry regards behavioural or re-targeting. The ability to serve a specific ad creative based on a users past behaviour is very appealing to the advertising industry as it offers the best chance of putting a relevant add in front of user. Of course the public deem that this [...]
Well, well, well. It looks like I’ve successfully managed to move this WordPress installation, and it’s corresponding database over to my new host. You might recall I said I was going to use Heart Internet, well their sign up process appeared to fail on me a number of times, so I decided I’d go with [...]
I’ve been using 1&1 for hosting my various websites for many years, but as time goes by I’m finding more little annoying restrictions for the various web services that I use. Therefore I think I’m going to embark on the dangerous step of changing hosts and moving this blog. I see Media Template mentioned a [...]
Since I started work in the digital marketing sector 6 years, people have been talking about the great potential that is held in mobile phones, and the ways in which we will advertise through them. It might have only been 4 or so years ago that people started predicting that year X was going to [...]
As you might be getting to realise, I’m all for the use of QR (Quick Response) codes in advertising and media. Got on the train the other night, and spotted that London Midland are currently running a poster as using a QR code in the bottom left corner. To the strange look of my friend, [...]
Tweet It seems I might be behind the curve in getting round to seeing this video by Erik Qualman (@equalman) and what he refers to as Socialnomics. (Get his book on Amazon – Socialnomics: How Social Media Transforms the Way We Live and Do Business) But I found it to be a pretty powerful presentation [...]
Just been watching this video on Wired, about Wesc shoes being embedded with a RFID tag. You what? An RFID tag is a small chip that has commonly been used by parcel and packaging companies to keep track of an items physical location. However, this is a very capable chip, and shoe maker Wesc have [...]